Ad Reprints Keep Supporters Informed

Ads like the one featured in Texas Monthly magazine should increase Sam Houston State University's visibility.

The ad was placed in the June "education issue" of Texas Monthly magazine, which has a readership of over two million.

"This is one of a number of things we are doing to increase the visibility of Sam Houston State University," said Gaertner. "Using this technique multiplies the impact of our advertising. It has already proven itself to be very successful by the number of comments made to me personally only a week after the mailing."

On the top half of the full page ad, students gathered around the Sam Houston statue in front of Austin Hall are pictured. The text reads:

Sam Houston State University, Classic and Challenging

There are many classic facets of Sam Houston State University: A scenic campus in a caring college town where students have prepared for 123 years to serve the state and nation. Professors who interact with students. Spectator and intramural sports. Quality drama, dance, and music.

But times have changed since Sam Houston walked its hills. SHSU offers 145 varied degrees, including doctorates. Every office, classroom, and dorm room is equipped with high-speed Internet connections. The SHSU student body is one of the most diverse in the state.

Learn more about how you can join the 13,000 students engaged in preparing for tomorrow in an atmosphere that keeps the best of the past.

The bottom half of the ad features a number of campus photographs, as well as the university's web address and toll free telephone number 1-866-BEARKAT (232-7528).

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SHSU Media Contact: Julia May
July 23, 2002
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