Hanagriff Enlists Ag Profs For Work With TDA
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| Hanagriff |
Assistant professor of agricultural business Roger Hanagriff
and several professors in the agricultural sciences department
have been working with the Texas Department of Agriculture
on a number of evaluations and presentations of projects.
Hanagriff is one of five presenters in the TDA’s Texas
Yes! Bootstrap Marketing Workshop Series II, which kicked
off Feb. 21-22 in Jasper. Hanagriff discusses “measuring
the impact of tourism” for the workshop, which is held
at 12 different sites across the state through June, he said.
Texas Yes! is a TDA initiative to market and promote rural
Texas with a special focus on rural tourism. Attendees at
the Texas Yes! Bootstrap Marketing Workshop Series I in 2004
estimated on average that their communities' tourism revenues
would increase by 50 percent by applying the information
they learned at the sessions, according to a TDA Web site.
In addition to his presentations and evaluation of the Texas
Yes! Program, he is also currently working on an analysis
of the commodity promotion programs in items such as Texas
shrimp, oysters and wine, from which he produces quarterly
reports that summarize agricultural businesses program.
This year, he was also asked to evaluate the Texas School
Nutrition program now being managed by the TDA.
“
I am responsible for the evaluation of the program in Texas
Schools and in charge of a workshop in April that is trying
to help schools look at new fundraising ideas to hopefully
build income they lost as a result of the policy,” he
said.
Hanagriff began working with the TDA about 4 years ago, starting
with a small, one-time program evaluation project to review
a $1 million agricultural advertising program (called GOTEPP),
he said.
“
The next year the program was funded at $2 million, and since
then I have been evaluating almost any marketing program
TDA offers to the agricultural community,” he said.
All the projects are funded on annual basis and change slightly
from year to year, he said.
To complete these projects, Hanagriff has been assisted by
SHSU faculty members Doug Ullrich, Dwayne Pavelock, Carolyn
Robinson, and Marcy Beverly, as well as faculty with certain
other specialization areas at Texas A&M and University
of Tennessee.
—END—
SHSU Media Contact: Jennifer
Gauntt
April 21, 2005
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